Creating brand magic in Venice, CA
© Madz Design 2022
Event Brand Identity
Bacardi, an official sponsor of Astroworld Festival 2019, created a pop-up experience for festival-goers and VIPs alike. The challenge was to create a design aesthetic that honored Bacardi's existing brand while fitting into the post-apocalyptic vibe of the 2019 Astroworld Festival. We aimed for an event space that felt like a hidden oasis amongst the chaos.